Lots of opinions, sorry if they sound negative...
Free-flow and de-cat: go for it, you have nothing to lose. But keep the factory manifold. It's pretty good, and changing to branches massively increases underbonnet temps, which really shortens the life of all the plastic clips and gubbins. Unless you are prepared to have the manifold ceramic coated inside and out (which does help power a little bit too). Make sure you pick an manufacturer who really understands how much a Patrol's suspension flexes. My free-flow exhaust has broken two diff breather fittings in the last six months...
Chip: You will probably lose as much as you gain. To my mind, this only delivers significant results in turbo engines, and then at possibly serious cost in terms of engine life, unless done very carefully and with improved engine monitoring.
K&N filter: If you drive dusty roads, this will ruin your engine in short order, unless you really wash and oil it frequently. In really dusty, convoy conditions, I am talking daily wash and oil. If you only drive on tar, go for it.
I really doubt all those will give you a true 17% improvement anyway. But they will prove 17% on the dyno, just by being careful with the testing. Just atmospheric conditions, tire pressures and engine temperature together can make up more than half that already.
My real opinion: either dump the cat and put it back on 31" tires and learn to live with it, or buy a Y62. 90% of the time, when a car breaks on a trail or overland trip, it's because of modifications.

Mag ons ons kenniskry met lekkerkry aanhoukry.